How do you align a company's core values with employee performance? The solution our organization created was the Core Values Campaign, which involved (1) education and (2) restructuring annual performance evaluations.
As a member of the strategy team for this campaign, I provided art direction and crafted visual deliverables–from posters to video content–that strengthened employee engagement with the core values.
(Left) Mood board, values definitions and mockups for the values graphic. (Right) final values graphic. Art Direction: Matt Stevens; Illustration: Craig McDuffie.
(Left) rollup banner for display at employee events. (Right) employee breakroom poster. Art Direction, Design: Matt Stevens; Illustration: Craig McDuffie.
Employee lanyards. Art Direction, Design: Matt Stevens; Illustration: Craig McDuffie.
This Core Values video was distributed to employees and also doubled as a recruiting tool. Art Direction, Video Footage, Audio: Matt Stevens; Video Logistics, Storyboard: Patrick Glace; Video Editing, Motion Graphics: Heart & Hammer.
This video was produced to educate employees on the restructuring of annual performance evaluations. Art Direction, Video Footage, Audio: Matt Stevens; Video Logistics, Storyboard: Patrick Glace; Video Editing: Eckel & Vaughan.
