To keep pace with the region's rapid growth, RDU Airport initiated several campus-wide improvement projects in 2018. Informing passengers about these improvements with travel tips and updates was a top priority. Our team partnered with Eckel and Vaughan to create a communications campaign for this, known as Refresh.
As part of the strategy team, my role was to align messaging with visual communications. I provided art direction and design for this project, creating materials from roadway banners to digital signage and webpages.
Roadway banners. Art Direction, Design: Matt Stevens.
A custom Wordpress page template was designed for this campaign to include a map, parking status tracker, project status tracker, and video content. Design: Matt Stevens; Web Development: David Brown.
In-terminal digital signage. Art Direction, Design: Matt Stevens.
(Left) Rollup banner. (Right) Employee lanyard cards. Art Direction, Design: Matt Stevens.
Parking garage banner. Art Direction, Design: Matt Stevens.
Springboard, roadway sign, and roadway banner. Art Direction, Design: Matt Stevens.
